What Is a Real Estate Rider? The Best Way to Market Property

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Written By Justin McGill

DealBloom aims to share the latest tips and strategies to help realtors, brokers, loan officers, and investors navigate the world of real estate.

Almost everyone is familiar with “For Sale” signs that are posted on the lawns of homes that sellers are trying to sell. But what is a real estate rider?

A real estate rider is a sign on a property that lists the contact details of the agent selling it. This makes it easy for interested buyers to contact the agent for more information about the property.

What is a Real Estate Rider?

Defining what is a real estate rider, its main purpose is to draw the attention of passersby and provide potential buyers with the contact information of the selling agent. This way, if they are interested in the property or would like to make an offer, they have a way to get in touch.

Riders may also include additional information about the property, such as when the next open house will be held.

The competitive nature of the real estate industry means that real estate agents need every advantage possible to attract clients.

Realtors have used yard signs with riders for decades as a means of bringing attention to the properties they’re selling. This is because they are an effective marketing tool that can help to attract potential buyers.

As technology advances, some realtors are moving away from using physical signs. However, when used appropriately, they can still be an effective marketing tool.

A well-designed real estate rider can help you generate leads through technology.

What Are The Benefits of Real Estate Riders?

The biggest benefit that riders provide to real estate agents is the ability to market listings to potential buyers. Without this, buyers would have to remember the address and go online to search for it.

Real estate riders are a fantastic way to customize the look of your marketing. You can choose between various materials, colors, and font styles to create something unique.

Additionally, you can match the language of the riders with the type of property you are selling. This helps prospective buyers quickly identify your listing and learn more about what you have to offer.

Many agents use sign riders as an opportunity to include a catchphrase or joke that will make the reader more likely to remember them. By doing so, they increase their chances of making a sale.

A basic rider is the most affordable, although the price goes up with more customization options.

This is because real estate riders can be placed on any sign in the yard, as well as on directional signs leading up to the property. This allows potential buyers who may have driven by the property before to easily find it again.

Additionally, real estate riders help to create a sense of urgency and excitement about the property, which can encourage potential buyers to schedule a showing.

If you’re a real estate agent, then you know that one of the best ways to attract prospective buyers is by placing signs at major entrances of neighborhoods. This is especially effective for people who don’t live in the area, as it helps them become aware of open houses and other events.

The optimal location for a rider is 10 feet away from the turn into the neighborhood. Placing the sign here prevents people from entering the wrong street and accidentally missing out on your open house.

Adding extra signs in residential areas is a great way to provide additional direction without cluttering your main one. Riders are a helpful way to do this.

Be sure to familiarize yourself with any sign regulations that may be in place by the municipality or homeowner’s association.

what is a real estate rider (Source)

When placing your real estate sign in the yard, it’s important to be familiar with the regulations for that particular area. For instance, some municipalities and HOAs may have specific rules regarding where, when, and how large you can place your signage.

These laws govern things like where signs can be placed, how many can be displayed, and how long they can remain.

If you violate any of these rules, your sign may be removed and you may be fined. It’s a good idea to ask your neighbors for permission to place signs. This is also a good opportunity to invite your neighbor to the open house.

Real estate riders are standard in size and will fit most pre-existing signs and frames. However, if you customize your own signage, you may need a rider in a custom size.

The 6″x 24″ sign riders are one of the most popular sizes because they fit most signs without obstructing other messages. This size is perfect for those who want to make a statement without being too overbearing.

A 24″ x 24″ rider is a popular choice for many real estate signs, although its large square shape may not be aesthetically pleasing for all signs.

The 30″ x 24″ rider is the largest standard size and it’s more pleasing to the eye than a poster that’s square. Plus, it allows you to include more information about your listing.

This size is not very common and is typically used by businesses that have very specific branding requirements.

How to Build a Rider Frame

A rider is usually included with your main signage, but a frame for it can also contain other smaller signs.

If you’re looking for an easy way to display a yard sign, an A-frame is ideal. These frames have two legs that can be spiked into the ground, making them quick and easy to set up and take down.

The A-Frame has two legs that extend out, giving the user something to push against. The dimensions are about four feet high by two inches wide, with a weight between six and eight pounds.

The frames for lawn signs are typically 3⁄4″ thick, made from wrought iron, and finished with a layer of black powder coating.

A frame type includes the standard, single-rider, and double-rider. A basic, or standard, metal frame only has space for one main sign in it, which is typically 24′′ by 18′′.

A single-rider frame is for signs with one primary message and a secondary, smaller text. A double-frame allows a sign to be supported by two frames, one above and one below.

Rider frames are usually made for 24″x6″ riders.

Materials for Real Estate Riders

The material your signs will be made from is an important consideration. Common materials used to make rider signs are corrugated plastic, aluminum, rigid plastic, and magnetic.

Agents usually choose their marketing materials based on cost and how long they will last. Durable materials are more expensive than those that will wear out quickly.

Since corrugated plastic sheets are the cheapest material, they are the most readily available. However, they are only used for temporary signage, as they are not very durable.

Rigid plastic is a more durable option than corrugated plastic, making it ideal for long-term use. However, keep in mind that it will eventually fade if exposed to direct sunlight over time.

Rigid plastic is a great choice for those who want something more durable than corrugated plastic but don’t want to spend the extra money on aluminum. It’s also easy to find and comes in a variety of colors.

Rigid plastics, such as PVC, are a great material to use for property flyers because they are cost-effective and durable. If you are a real estate agent who deals with many listings, then using a flyer made from rigid plastic material is a good way to strike a balance between cost and sturdiness.

Aluminum is an excellent choice for real estate riders because of its durability and long-lasting nature, even in harsh weather conditions or with extended exposure to sunlight.

If you’re a real estate agent who has only a few listings, then investing in an aluminum rider for your signs is a great way to invest.

Magnetic rider signs are made out of thick, heavy steel that can hold a magnetic charge. This makes them more expensive than other types of sign riders, but their durability and modern look make them a good investment.

The magnetic signs can easily be placed on any metal surface and are great for replacing old signage. They are also very durable and can withstand the elements for years.

Magnetic riders work great but you need to make sure that it’s compatible with your main sign. They won’t stick to aluminum so what you can do is build the main sign from aluminum except where the rider is attached.

This design is cost-effective and ensures that agents can easily place riders correctly.

Design Templates

When it comes to real estate riders, the most difficult decision is usually the design. After all, a yard sign is often the first visual introduction a prospective buyer has to your property. So it must make a good impression!

Luckily, there are plenty of rider templates available online that you can use as-is or customize to better suit your needs.

Many printers offer pre-made templates for riders. These tend to be the most popular and common designs.

These designs only require basic custom options such as size and material. They often feature generic real estate terms such as “Sale Pending” or “Under Contract.”

A blank template is a pre-made design without text on it.

A real estate agent can use this template for unusual requirements when he or she needs something quick.

The biggest difference between blank templates and customizable ones is that a custom rider must be designed by the real estate agent.

Agents can create their own message to fit their branding needs.

Customizable templates are great for agents who want a distinct rider but cannot create one from scratch.


The competitive nature of the real estate industry means that real estate agents need to use every tool at their disposal to get the attention of potential buyers. And this is where riders come in.

What is a real estate rider? Realtors attach riders to yard signs to draw attention to the properties they’re selling. Although technological advancements such as social media and online marketing are seemingly making traditional marketing methods obsolete, rider signs can still be effective if used correctly.

Justin McGill