The Best Real Estate Websites for Lead Generation

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Written By Justin McGill

DealBloom aims to share the latest tips and strategies to help realtors, brokers, loan officers, and investors navigate the world of real estate.

If you’re in the business of real estate, then you know that generating leads is essential to your success. There are a lot of different ways to generate leads, but one of the most effective methods is online lead generation. The best real estate websites for lead generation can help you generate leads but it’s important to find one that fits your needs and budget. 

In this blog post, we’ll take a look at some of the best real estate websites for lead generation so that you can find the perfect fit for your business!

10 Best Real Estate Websites for Lead Generation

The best real estate websites for lead generation are:

  1. Market Leader
  2. Real Geeks
  4. Rezi Leads
  5. REDX
  6. Ylopo
  7. BoomTown
  8. OJO Select Network
  9. BoldLeads

These platforms typically offer a variety of features that allow users to generate leads, such as search tools, contact forms, and listing information.

Best Overall: Market Leader
Best Overall Runner-Up: BoldLeads
Best for Automation: Zurple
Best for Finding Buyers: Zillow Premier Agent
Best for Getting Listings: Offrs
Best for Social Media: Zoho CRM
Best Price: REDX

Why is Lead Generation Important for Real Estate Agents?

Lead generation is important for real estate agents because it helps them find potential customers and convert them into paying clients. By generating leads, agents can identify individuals who may be interested in buying or selling property, and then work to build a relationship with them to earn their business.

In case you haven’t noticed, the real estate market is hotter than a July 4th barbecue.

As an experienced real estate agent, it is more important than ever to have a real estate lead generation system in place. This will help you stay ahead of the competition and continue to be successful. Many great websites can help you generate leads and create awesome lead generation strategies.

If you’re looking for ways to generate leads as a real estate agent, then this blog post is for you. We’ve compiled a list of the best real estate websites for lead generation so that you can start generating more leads and closing more deals.

Why Isn’t My Website Generating Leads?

If you’ve invested so much time and money into creating a professional website, why aren’t you getting any new business from it?

Having a well-designed, functional, and user-friendly website is only half the battle. You also need to generate traffic, convert visitors into contacts, and nurture those leads into clients.

Selling a house is a process that takes time. It’s not enough just to get someone to sign a contract.

If you’re not generating leads from your website, it could be because you’re not doing enough to market your property. Make sure you’re pricing your home correctly, taking beautiful pictures, creating a virtual tour, and marketing the home to your sphere of influence. You should also place a sign on the property.

Too often, agents expect their sites to be lead generation machines.

“If I pay $10,000 for a website that has IDX, then throws in $10,000 for paid advertising, then I’m bound to get a ton of business, right?”.

The rep then waits and hopes that his site will generate some business, thinking that he’s done all he can.

One week goes by. Then two weeks. No response.

The agent is furious at himself for wasting so much time and money and is annoyed that he’s still no closer to a solution.

But why does this happen so frequently?

Because agents don’t have all the information, and they don’t know how it’s supposed to all come together.

Most agents have an incomplete understanding of digital marketing and advertising. Throwing money into the problem can, in fact, work.

If you want your website to generate leads, you need to put some thought into your marketing plan. Start by ensuring that your website is set up properly and has the right tools in place to draw in and nurture your leads. Without these things, your website won’t be able to generate any results.

If you’re not getting results from your marketing efforts, it’s most likely because you’re not using the right marketing tools. Make sure you’re using the right tools to attract, nurture, and convert leads into customers.

6 Real Estate Lead Generation Companies That Are Worth It

If you are doing your own lead generation, such as making phone calls, knocking on doors, or holding an open house, you are losing out on valuable time you could be spending doing something else.

If you are paying for Facebook ads or running an ad campaign on Instagram, you are paying for traffic. If your site is optimized for search engines, you had to pay someone to optimize your site, or you spent the time optimizing it yourself.

You are constantly buying business.

If you’re not generating leads from your website, it might be time to consider using a real estate lead generation company. Companies like these supply agents with a consistent stream of buyers and sellers in their local area for a set fee. This could be the boost your business needs to get more leads and conversions.

Another way to avoid having to pay a monthly subscription to a lead gen company is to pay a referral fee of 20-30% through escrow accounts. This is the type of setup that you’ll find with companies that do not charge you a subscription fee for their services. One example of a company like this is Zillow.

It’s always worth asking, even if the answer is no. Even the biggest name in online real estate listings, such as Zillow, won’t give you their direct number.

What are some benefits of using the company’s services? Do they offer custom landing pages that are tailored to your branding? Or do they provide quality customer relationship management software?

You don’t need to use a lead gen service, but using a service is an effective way to scale your real estate business. Remember that you are an entrepreneur before you are a realtor.

Don’t treat your freelance business as a hobby. Instead, treat it as a business and your business will flourish.

To grow your business, you will need to invest money.

When opening a new restaurant, owners invest thousands of dollars, if not hundreds of thousands of dollars, into their businesses before they see any return.

You should practice investing your money in your business as early as possible.

If you’re just getting started, you should budget for $200-$300 a month for a reputable lead gen service. If you’ve just sold an escrow, you should put aside 15% of that profit to invest in more business. Keep your cash flowing by investing your profits back into more sales!

If you’re not getting many website conversions, there are a few reasons why. Perhaps your site isn’t optimized to convert visitors into customers, or you’re not attracting many visitors to your site. Whatever the case, there are things you can do to improve your site.

If you’re not getting enough online leads to convert into clients, consider hiring a lead gen firm. A quality one can not only generate high-quality, targeted traffic but also help you manage those new visitors.

If you’re an agent who doesn’t have time or experience to handle your own marketing, a real estate lead gen firm can take care of everything for you. They can handle all of your website creation, content creation, and prospecting so that you can focus all of your energy on actually selling homes.

How to Choose The Right Real Estate Lead Generation Company

There are many different types of lead-generating companies for agents. Each company offers different services and prices.

Not all lead generation services are created equal.

Whether you’ve chosen Real Geeks, Propertybase, Chime, Placester, or InCom, you’re going to need a way to nurture those new clients you generate, turning them into repeat buyers or sellers.

As real estate agents, we know how easy it is to let things slip. But, as I’m sure you know, being unresponsive to a client or lead is the fastest way to lose them.

The best way to nurture your new leads and convert them into clients is to stay in communication with them. A great way to do this is to automate your communications using a CRM platform. This will ensure that you always stay in touch with your leads, even if you get busy.

Automate your follow-up emails and texts so that you don’t have to remember to send them.

In the end, you’ll have a sales lead funnel full of excited, ready-to-buy, and qualified buyers.

Most buyers are going to finance their home purchases. So, start by asking your prospect who their mortgage lender is.

If your lead isn’t already working with a lender, now is your chance to refer them to one of the great lenders in town that you know. By doing so, you’re increasing the chances that they’ll work with you and convert them into a client.

If you’re already working with a lender, introduce yourself and let them know you’re available to help if they need anything. This way, you can build a relationship with the lender and be top of mind should they need any assistance.

This accomplishes two important things: first, it lets your prospect know that you belong to the community and that you’re ready to help.

If they’re on the fence, letting them know that you’ve already spoken with their mortgage lender might just be the nudge they need to commit to you.

While you’re waiting for your leads to respond to your communication, many of them are going to look you up on social to learn more about you.

Make sure your LinkedIn and Facebook profiles are up to date so that potential clients can learn more about who you are, how you run your business, and what you offer.

Interact with your potential and existing clients on social media, to build trust and relationships.

Send out emails or other communications to stay in touch with your client base and turn them into repeat business.

Which Platform is Best for Lead Generation in Real Estate?

There is no one-size-fits-all answer to this question, as the best platform for lead generation in real estate will vary depending on your specific business goals and target audience. However, some popular platforms for lead generation in real estate include online listings portals (Zillow or Trulia), social media platforms (Facebook or Instagram), and real estate-specific websites (

Where Do Realtors Get Most of Their Leads?

Different realtors have different methods for generating leads. Some common methods include online advertising, word-of-mouth referrals, open houses, and networking.

How Much Do Realtors Spend on Lead Generation?

It can vary greatly depending on the realtor and their business model. Some realtors may spend a few hundred dollars a month on lead generation, while others may spend several thousand. Ultimately, it depends on the realtor’s budget and how much they are willing to invest in marketing and advertising to generate leads.

How Do I Get Good Real Estate Leads?

Some common methods include online advertising, direct mail marketing, networking, and referrals. The best way to generate leads will vary depending on your location, target market, and budget.

However, some general tips for generating leads include being active on social media, having a strong online presence, and creating targeted marketing campaigns.


If you’re looking for the best real estate websites for lead generation, look no further! This blog post has given you all the information you need to find the perfect website for your needs. With so many different options out there, it’s important to find a website that fits your budget and offers the features you need. By using one of these websites, you’ll be able to generate more leads and grow your business in no time!

Justin McGill