The Best 360 Camera for Real Estate Videography

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Written By Justin McGill

DealBloom aims to share the latest tips and strategies to help realtors, brokers, loan officers, and investors navigate the world of real estate.

When it comes to real estate videography, having the best 360 camera for real estate can make all the difference. I should know – I’ve been in the business for years and have seen firsthand how a good camera can help you capture those stunning shots of properties that really sell them.

Choosing the best 360 camera for real estate is important, but with so many on the market, it can be tough to know where to start. That’s why I’ve put together this guide – to help you choose the perfect camera for your real estate videography needs.

What is The Best 360 Camera for Real Estate?

There are a few things to consider when looking for the best 360 camera for real estate. First, you’ll want to decide whether you need a single-lens or dual-lens camera.

Single-lens cameras are less expensive and easier to use, but they don’t capture as much detail as dual-lens cameras.

Second, you’ll want to consider the resolution of the camera. The higher the resolution, the more expensive the camera will be, but you’ll be able to capture more detail in your photos and videos.

Finally, you’ll want to decide whether you need a camera with built-in storage or one that uses removable storage cards. Built-in storage is more convenient, but it’s also more expensive.

How Do 360 Cameras Work?

Most 360-degree cameras are unique, but the best ones have two lens sets.

In its field of view, each eye can capture 180 degrees of vision. It then stitches the images together to create one complete picture or gives you tools to edit them.

However, some color bleeding may occur at the seams. The higher the camera’s resolution, the less you will have to repair any blurring.

Overall, 360 cameras are a lot quicker to use than tripods. And if you didn’t miss a corner, then fixing the distortion in Photoshop is easy.

Who Is This For?

These cameras would be perfect for real estate photographers looking to spice up their listing photos.

If you’re looking to add a new level of immersion to your real estate listings, these cameras are perfect for you. With the ability to show clients an entire room in one image, they’ll be able to get a better sense of the space and see everything that’s on offer.

If you’re a photographer who specializes in real estate photography, then these are great for you. They help you capture the perfect photo every time.

If you want to make your real estate photography services more desirable to companies, start offering 360 images and videos. This will give you a competitive edge that will help you win more clients.

If you are looking to sell your house, then you should consider using the proper tools to showcase your property. With the right tools, you will be able to sell your house more easily than ever before.

If you’re selling houses, then a 360-degree video camera is a must-have. With its ability to show viewers every room in the house as if they were there in person, you’ll be sure to get more calls from people wanting to view the house. This digital camera will revolutionize the way real estate is sold.

This will allow buyers to check out your house without having to step inside, which should result in more showings.

We’ve compiled a list of some of the best 360 cameras on the market, and in this article, we’ll explain why each of them would be a huge help when it comes to selling more houses.

How to Choose 360-Degree Cameras for Real Estate Videos

When you’re shopping for a 360-degree video camera, you’ll want to consider how much detail you want in your shots. A 360 cam with 5K resolution or higher will give you the most detailed images.

Video Resolution

Capturing 360-degree videos requires large resolutions so details are retained. If you record a 360-degree HD video at normal HD quality, it will end up being a bit fuzzy. Upgrading to a 5.6K resolution provides users with an immersive, beautiful viewing experience.


360-degree cameras can capture footage from multiple angles at once. To combine multiple video clips into one, they have to be stitched together in software. Some 360 cameras are better at stitching than others.

Still Image Quality

If you want to be able to show clients a fully immersive virtual tour, then you will need a 360-degree video camera that can produce high-quality images.

This feature will allow customers to look around the living space of a home they’re interested in by viewing it from any angle.


You’ll also want to consider the quality of the camera’s software package. This will allow you to edit spherical footage so it can be viewed on 16:9 displays.

Editing tools let you change camera angles for a shot, and switch between them by either panning or cutting between clips.

This lets you control the narrative flow, so viewers don’t get distracted.

Form Factor

The form factor is another consideration when choosing a 360 camera. If you’re an outdoorsy person, you may want to choose a video camera that is rugged and weatherproof like the Insta360 One R or GoPro Max.

For tripod mounting and 3D recording, the Vuze VR or Insta360 Pro is a perfect fit. You can even convert the Vuze XR from 180-degree 3D video to standard 360-degree recording.

The Best 360 Cameras for Real Estate in 2022

1. Ricoh Theta SC

The Theta S from Ricoh is our favorite 360-degree camera for photography. It’s small, compact, and shoots gorgeous, clear, high-resolution images that will delight your customers.

These photos have excellent resolution, and every detail is crisp and clear. The video here, however, can be slightly blurred, so consider other camera models if you want sharper video.

  • Slim and small size
  • Great still images
  • Poor video quality
  • Video Resolution: 1920 x 1080 pixels
  • Megapixels: 14MP

2. Xiaomi Mijia Mi

Though not as well-known as other brands on our list, Xiaomi makes some great cameras. Their Mijia Mi is a perfect 360 model, allowing you to capture both high-quality photos and videos with ease.

The price tag is much lower than some of the more popular brands, so you can save a few bucks on tripods and other camera equipment.

  • Nice image quality
  • Decent price
  • Mediocre video quality
  • Video Resolution: 3456 x 1728 pixels
  • Megapixels: 23.88MP

3. Insta360 One X

If you’re looking for an alternative to the high-end GoPro, the Insta360 One X is your best bet. This camera offers high-quality images, videos, and image stabilization.

Even holding your camera up high or putting it on a selfie stick will provide you with the steadiness you need. The 5.6k resolution of the display here delivers tons of detail, and the stitch work is seamless.

  • Great video quality
  • Good stability system
  • Quite expensive
  • Video Resolution: 5760 x 2880 pixels
  • Megapixels: 18MP

4. GoPro MAX

With all of the experience they have in making high-quality action cams, it’s no surprise that the 360-degree video capture of the GoPro is unmatched. The GoPro Max is a camera that takes stunning videos and has superb image-stitching.

The video quality isn’t the best compared to other models, but it’s still decent. The photos come out great too.

  • GoPro build quality
  • Crisp and clean video
  • Larger size than some others
  • Video Resolution: 5376 x 2688
  • Megapixels: 16.6MP

Tips on How to Take The Best Shots

A good 360 camera paired with a quality tripod is the best way to get the best results.

With this tripod and camera, you’ll be able to capture the most stable and clear photos and videos. Keeping the camera at the same height and angle throughout each shot will help give your prospective clients a 360-degree view of the property.

To take photos and videos of your property, consider investing in a drone. This will enable you to capture stunning aerial views of the property.

You can give your customers a virtual tour of your properties so they feel as if they’ve already visited the house before even stepping foot in it.

What 360 Camera Do Real Estate Agents Use?

Many different types of 360 cameras are available on the market so agents may choose the one that best suits their needs and budget. Some popular 360 cameras for real estate photography include the Ricoh Theta V, Insta360 One X, and GoPro Fusion.

Which 360 Camera Should You Buy in 2022?

Some of the top 360 cameras for 2022 include the Insta360 One R, GoPro MAX, Samsung Gear 360, and Ricoh Theta Z1. These cameras all have their own unique features and benefits, so be sure to do your research before making a purchase.

Which Camera is Best for Real Estate Videography?

Some of the most popular cameras for this type of work include the Canon EOS 5D Mark IV, Sony A7S II, and Panasonic Lumix GH4. These cameras all offer excellent image quality and features that are well suited for real estate videography, such as 4K video recording and built-in stabilization.


As technology advances, don’t be left behind as your competitors take the leap. Pick up the best 360 camera for real estate today. If you’re looking to add an extra layer of immersion for your potential real estate clients, 360 pictures or videos are the way to go.

Just a few years ago, this kind of technology was cutting-edge and expensive – but now it’s more affordable than ever. Give your clients a true sense of the property with 360 videos and seal the deal.

If you are a realtor, then getting a 360-degree camera system can be very helpful for your business. It can help buyers get a better sense of the homes you have for sale.

In addition, it is also worth noting that these types of cameras are becoming increasingly popular and affordable. As such, it may be wise to invest in one sooner rather than later.

Remember, choosing the right camera is important, but with so many on the market it can be tough to know where to start. Use this guide as a starting point and you’ll be sure to find the best 360 camera for your needs!

Justin McGill