How to Choose the Best Website Builder for Real Estate

Photo of author
Written By Justin McGill

DealBloom aims to share the latest tips and strategies to help realtors, brokers, loan officers, and investors navigate the world of real estate.

As a new real estate professional, it’s important to find the best website builder for real estate so you can showcase your listings and connect with potential clients. Online tools and templates are specifically designed to help real estate professionals build an online presence.

Best Website Builder for Real Estate

The best website builder for real estate is a platform that offers customizable templates and drag-and-drop features that make it easy to create a professional-looking website, even if you don’t have any previous web design experience.

A website builder can help you as a realtor by giving you the tools you need to create a high-quality real estate website. With a good website, you can attract more leads and convert them into clients.

Having a good, quality website is incredibly important if you want to be successful in the real estate industry.

A real estate website builder can help you by cutting down on the learning curve for building a website. You can create a beautiful, professional website without having to learn how to code or integrate third-party marketing and sales tools.

A real estate website builder can help you manage your site while on the go, so you can focus on selling more properties.

A real estate website is a powerful marketing tool that can help you build your brand, generate leads, and stay in touch with current and potential buyers. It’s an affordable way for realtors to compete more effectively with other agents and sell more properties.

A real estate agent’s website is an affordable and effective tool to strengthen your brand and increase your visibility in your local market.

How to Choose the Best Website Builder for Real Estate

Ultimately, there is no “best” website builder. The right product for you depends on the size of your company and the type of your business.

Your realtor business needs a website to convert your visitors into sales. But, it’s overwhelming to know where to start.

Building your own website is a lot of work. The good news is you don’t need to know any complicated code or have any technical knowledge.

Instead of building a website from scratch, you can use a website builder tool.

A quality website-building platform should be easy for anyone to use, regardless of their level of experience.

A quality web builder will have built-in features that allow you to get up and running quickly. This saves you time from having to learn all the details of website design.

If you’re not sure where to start, it’s better to use a website builder than hire a web designer. This is especially true for businesses that have been putting off building a website because they don’t know where to begin.

Every minute that passes by without a website is costing you potential sales and clients.

So, are you thinking about hiring a web designer or using a website-building tool?

Both options are great, but there are a few things you should be aware of.

Whether you’re a small business owner or a large corporation, choosing the right website builder is crucial to the success of your business.

Top 6 Website Builders for Real Estate

As a realtor, you need to be able to manage your leads efficiently. A website builder can help you by offering a built-in CRM system or easy integration with a standalone CRM. This will allow you to keep track of your leads and convert them into clients more easily.

Most website-building platforms for real estate agents are IDX-ready for easy integration.

1. GoDaddy

GoDaddy offers a 30-day money-back guarantee, professional email matching domain, unlimited bandwidth, and no month-to-month plans. Website chatbot only for Premium and Commerce plans. Support by email is not available.

The company was originally founded in 1997 as a web hosting and domain registration company.

Domains start at just 1 cent for the first year and include free privacy protection. This makes it easy and affordable to register multiple domain names, giving you a greater presence online.

The GoDaddy website builder is an easy way to create a custom website for your real estate business. You can attach this landing page to any website, even a custom one, and edit it using drag and drop functionality.

As an agent, it’s important to be able to see how your website and social media are performing. GoDaddy’s centralized dashboard lets you see detailed reports and analytics so you can better understand which of your marketing ideas are working and which ones need improvement. This way, you can make the most of your time and resources.

GoDaddy is the best website builder for real estate agents because it provides free websites with email, social media marketing tools, secure sockets layer (SSL) certificates for site and data protection, customer support, and appointment setting.

GoDaddy’s free plan doesn’t have any time limitations, so agents can use the platform to its fullest potential. For agents who want to access more advanced features, such as custom domains, a paid subscription can be added.

GoDaddy’s paid plans unlock a custom domain and access to broader business growth tools. With these features, agents can take their business to the next level.

If an agent wants more custom features, they can upgrade to a paid plan to unlock more capabilities.

  • Websites and marketing analytics dashboard
  • Website security with SSL
  • Hundreds of website templates
  • Intuitive editor
  • One-time appointments scheduling
  • GoDaddy Studio helps you create branded content for social media
  • Create and manage business listings
  • Professional email that matches the domain name

GoDaddy’s website builder is the perfect tool for creating a professional real estate website. You won’t need to hire an outside developer, and you can make updates to your site easily and quickly. If you have any issues, our customer service team is always available to help.

Clients who had issues said that customer service was always available to help out with any challenges they ran into.

Some previous customers mentioned that there were a limited amount of templates and stock photos available.

2. Weebly

If you’re just starting out as an agent or if you’re a smaller team, then you might want to go with a platform like Weebly. The simplistic interface and affordability make Weebly the best choice for those just starting.

In addition to offering great customer service, with 24/7 customer support via phone, chat, and email, Weebly also has a thriving community of users. These users can share tips, tricks, and advice with each other, helping each other to troubleshoot.

Weebly’s community forum is a great resource for users to share tips and help each other troubleshoot. The forum is active and always available to help with any questions you may have.

Weebly provides users with a wide variety of design options to choose from. You can select from one of their many templates, or create your custom design. Their marketing tools and lead capture pages make it easy to collect client information and grow your business.

In 2018, Weebly was purchased by the payment-processing company Square. This acquisition resulted in the addition of features for selling products online, which aren’t typically offered by other website-building platforms.

As an agent, you can use the e-commerce capabilities of Weebly to accept payments or collect fees for your services. This will simplify your operations and make you more productive.

Weebly is a great e-commerce platform for agents because it offers most of the necessary tools in the free version. There’s no need to purchase Professional or Performance plans.

  • Custom domain name
  • Unlimited storage
  • Free SSL security
  • Ad-free upper-tier plans
  • Customizable lead capture forms
  • Chat and email support
  • Mobile-friendly website
  • Free website hosting
  • Easy domain name transfer

Weebly is one of the easiest site-building platforms on the market. That’s why it has such high customer ratings. You can create a beautiful website without any design or coding experience.

Weebly is an excellent platform for those with little experience in website creation. The drag-and-drop editor makes it easy to create a website without any prior knowledge or experience. Additionally, the templates available on Weebly are professional and look great.

The advanced editing features allow users to create professional-looking websites, and many users found the content template library to be very useful. Some clients mentioned that the educational materials and instructions they received from Weebly were very helpful in getting them started.

As your website grows, you may find that Weebly has some limitations in terms of customization and functionality. However, the platform is still user-friendly and offers a variety of features to help you create a professional-looking website.

Weebly is a website builder that allows users to create and customize their websites. Although users can make cosmetic changes to the look and feel of their website, making major changes such as adding pages or changing the layout will require a completely different type of system.

3. Webflow

Websites built on Webflow are secure with an SSL certificate, and you can embed customer engagement tools. Customizable templates are available, but there is no MLS/IDX integration. The pricing plans are difficult to decipher, and phone support is unavailable.

Webflow allows users to create and customize their own websites without coding. Its plan structure is different from most, as it’s divided into account plans and site plans.

This is perfect for real estate agents who need to manage multiple sites. The site plans are great for individual agent websites.

The free plan allows you to create up to two projects. If you need to set up more, you can upgrade to the Basic or Pro Plans.

The Webflow platform is perfect for agencies or brokerages that provide agents with individual sites. With Webflow, agents can manage all of their sites through one central dashboard. This makes it easy to keep track of multiple websites and make changes as needed.

What makes Webflow different from other website-building platforms is their inclusion of a limited number of monthly unique visitors and page views in their content delivery network.

Plans can be upgraded to increase the limits on the number of contacts and minutes.

Alternatively, you could host your site on other platforms for improved performance, better security features, or easier customer service.

Your agents have full control over their websites and can, at any time, move them to another location. They can also take the HTML code and give it to a developer of their choice.

With responsive website templates, a showcase database of designs, a flexible content management system, and fine-tuned control over SEO, you can create a website that looks great and functions exactly as you need it to.

Plus, with available interactions and animation tools, scalable hosting technology, and support via live chat or email, Webflow has everything you need to build and maintain a top-notch website.

Webflow is a site builder that has received high marks from users for its ability to allow multiple websites to be built and maintained without coding knowledge. The thriving community in the Webflow forums helps users troubleshoot issues without requiring the help of a support rep.

While there is a learning curve, some say it is easy to use once you understand how to use it. Smaller teams have benefited greatly from the ability to build websites with very little money.

There are a few limitations to the platform, but you can still create up to 100 pages. This may not be possible if you’re trying to list several products or listings on a single page.

4. Duda

With Duda, real estate agents can quickly build their own customized, professional-looking, and mobile-friendly websites that will attract new visitors.

This website builder even allows you to white label the site so that your brand is front and center. The performance dashboard shows you a variety of stats, including the number of website visitors, email subscribers, and form completions. This makes it easy to track your progress and see how your real estate website is performing.

The best website building platform for teams is Duda because it has a Section Builder. This lets individual team members access, save, and reuse different sections across the entire organization.

The Site Comments tool lets you leave notes for each page element, which your teammates can see when they view the page.

You can set up custom user roles and grant them specific permission levels.

Duda provides its users with the ability to choose between using no code or utilizing JavaScript, CSS, HTML, and APIs for extended functionality that other template-based website builders don’t offer.

The platform also contains a client management aspect, which is very helpful for developers who want to keep track of their projects and communicate with clients easily.

The features available on the platform include unlimited bandwidth, email support, and access to team and client management features.

Duda has received high marks from customers as a great alternative to WordPress, citing its time-saving features, fast loading speeds, and ability to be coded by hand if desired.

The drag-and-drop interface is often cited as the primary reason clients choose Duda.

Duda’s editing tools are easy to use and make it quick to launch an engaging website. The tools are also very easy to set up and do not require much training.

Some customers found that their sites weren’t optimized for mobile devices and that converting them to mobile-friendly versions was a difficult process.

Some clients found it confusing that the level of support received varied based on the plan they were using. The Basic plan only offers e-mail support for users, while Team and Agency plans include both phone and live chat.

5. Placester

Placester is a real estate-specific website builder with built-in lead generation tools.

Some of the great benefits of using Placester are its IDX integrations which allow you to display MLS listings directly on your site. Other features you’ll love are its customizable CRM, which helps you manage client relationships, and its easy-to-create property landing page.

With these tools at your disposal, you’ll be able to capture and nurture leads like never before!

When you capture leads with Placester, you can be confident that your information will be seamlessly integrated into CRM data. This allows you to take advantage of auto-responders and email drip campaigns, which are designed to help you nurture your leads.

If you’re looking for a real estate website builder that comes with a domain name, you’ll need to look elsewhere. Placester doesn’t provide domains as part of their plans, so you’ll have to purchase one from an outside registrar (like Google Domains or IONOS) and redirect it to your Placester site.

However, they do provide IDX listing display tools, unlimited posts and pages, customer service support through email, phone, and live chat, third-party integrations, custom landing pages, a CRM, email auto-responders, a responsive website, and the ability to edit your website without coding.

If you’re looking for an easy-to-use platform to create a stunning real estate website, Placester is a perfect choice. Customers gave it an average rating of 4.5 out of 5 stars for its user-friendly platform and professional-looking websites.

Since there is no refund policy, it can be difficult to get your money back if you’re not happy with your purchase. Some customers have also complained about the backend of the platform is quite limiting.

Since there was no free trial or demo available, they didn’t know what they were missing.

6. Squarespace

If you’re looking for a website builder that has MLS integrations and built-in SEO tools, Squarespace is a great option. They offer a free trial but keep in mind that there is no free version available and you’ll only be able to create a limited number of landing pages.

There’s also no money-back guarantee, so make sure you’re ready to commit before signing up.

Squarespace has a range of beautiful, professional-looking templates that are specially designed to help agents build their online presence.

For instance, it has built-in features for running an e-commerce website, scheduling appointments, reaching out to clients, and optimizing your social media accounts.

Compared to websites built with WordPress, those built on Squarespace are slightly more minimalist. This is because the basic plan for this platform only allows up to two contributors to a site, and that limit only goes up as you upgrade.

Squarespace pages are designed to be easily indexed by search engines. This, in combination with using search-friendly real estate keywords, can help to optimize your website.

Its email campaign builder makes it one of the best options for real estate professionals looking to build an email marketing strategy.

The emails are customized with your brand colors and logo to maintain consistency with your company.

Unlike other website builders like Wix, Weebly, and WordPress which are primarily designed as blogging tools, SquareSpace is exclusively designed to help you sell your product or service.

If you’re looking for a top-notch appointment scheduling tool that offers real-time calendar availability, client email reminders, and the ability to allow clients to reschedule appointments, then you’ve come to the right place! The listing presentation and property showing scheduling tool is second to none.

With an annual plan purchase, you’ll get a free domain name and unlimited bandwidth for photo storage.

There are also templates available for various business types. Plus, you’ll have access to 24/7 customer service and website metrics reporting. And, all Squarespace websites are mobile-friendly.

Squarespace is the perfect platform for anyone who wants a beautiful, design-centric website without any hassle. Its easy-to-use interface and wide range of templates have made it a favorite among users, earning it an average review rating of 4.6 out of 5.

Users love Squarespace most because you don’t need any website design knowledge or skills to create a great-looking website. With its easy-to-use platform, anyone can create a beautiful online space.

The sleek and modern templates available on Squarespace make it easy to showcase your products and services in a way that will grab attention. Many clients appreciate the online store feature with curated stock photos, as it eliminates the need to source images from other places.

While using drag and drop is easy, it may not be enough customization for more advanced users. This is because there aren’t many third-party integration options.

Conclusion

Selecting the best website builder for real estate is important. Your online brand is a huge part of your success in real estate. It helps establish your online presence, capture new and potential clients, and provide them with the information they need during the buying or selling process. All of the building platforms we evaluated here are cloud-based so you don’t need to download any software or apps.

Justin McGill