Real estate listing websites and search engines have been on an increase lately. The question has been whether people find it hard to get homes these days. The internet has been a place for researching and finding realtors and finding houses to buy( for buyers), and finding platforms to sell (for sellers).
As a realtor, positioning yourself in real estate websites allows you to get in front of your customers easily and quickly. Well, not all property listing websites can get you that enough exposure. Luckily, we have put together a sleek list of property listings and search engines that could bring you more home buyers.
These platforms use the best real estate advertising methods like marketing real estate on social media.
So, let’s get started.
Trusted Property Listing Sites and Search Engines
Good real estate listing websites and search engines allow you to reach out to the right buyers. So what are these platforms:
There’s no dispute when it comes to what Zillow has accomplished for buyers and sellers of real estate in the US. Even with the much like and hate in the market, their greatest achievement has been in connecting clients to legitimate professionals.
According to the official website, Zillow’s database comprises 110+ million properties spread across the US. Note that Zillow continues to acquire homes in new markets across the United States markets each day.
Zillow not only allows for buying and selling but also renting and rentals management. Besides, a buyer gets to find the market value of a home before buying it using Zillow’s Zestimates home valuation model. All this with the click of a button.
The best part is that when a client has an interest in a property, they can check out the prices and even ask questions on Zillow.com. Another option is to download the Zillow App and access various products and services on the phone.
Trulia is fully owned by Zillow. The platform is available for both real estate buyers and sellers. While Trulia belongs to Zillow, there is a slight difference in the two property listing companies.
Trulia focuses on helping the buyer understand the area of the home they have interest for.
So? Trulia allows you to know how it is like staying in a given area. All this is done by going to Trulia.com’s menu and navigating to All Neighbourhood Guides under Local Info. Here, the buyer can filter homes based on the state, check out the home, and know about the vicinity over Trulia.com and reading reviews of residents.
Moreover, one could visit the house and neighborhood using a map provided on Trulia. Trulia is a perfect spot to place your realtor ads online.
Realtor.com is operated by the brand Move Inc. Realtor locks down number 3 in this list of the best real estate listing websites after Zillow and Trulia. Realtor.com focuses not only the buyer and seller but also on a homeowner. The site connects you with realtors and connects you with banks for loans to buy a home or refinance a home they have. Furthermore, you get to track the value of your home. Over the years, there have been good reviews of the site, with families sharing their excitement on Real Home Stories.
Homes.com is one of the oldest but easiest to use real estate websites. The website gets good reviews not just from buyers but also from real estate agents. The reason is that Homes.com shares listing leads with the agents regularly.
According to Homes.com Marketing, the site receives about 2 million listing feeds updates from brokerages and MLS organizations and shares it with the agents. All that will make you stand out is your realtor advertising game.
An example is this review by Tonya Snyder.
Keller Williams Realty makes the list as one of the largest global real estate listing websites. KW is more tech-focused, interested in user empowerment, and franchise designed. Keller Williams Realty allows you to acquire real estate beyond the United States.
RE/MAX homes listing website with a global reach. The company is more agents-centered. Its main idea is to connect you to a realtor in any location of the property of reference. First, the buyer looks for a home using the Search Global feature on remax.com.
At number 7, Century21 poses real competition to home listings in the top six. Century21 feels there is a lot of similarity in what other listings offer. Century21 has 11,600 franchise brokerages spread across its locations. Moreover, it has operations in over 83 countries and markets your realtor ads could reach.
Better Homes and Gardens Real Estate(BHGRE) is one of the longest-standing real estate organizations in the world. BHGRE has been existent for over 90 years. Over these years, the company continue to wield trust by offering realtor connections and guidance before and after a home purchase. Also, on wanting to sell a property.
Coldwell Banker is a 2020 Winner’s Choice Award Winner. Founded in 1906, Coldwell has over 3000 offices spread across 49 countries and markets worldwide. Today, Coldwell Banker is a trusted property listing with a focus on franchising, global luxury, international property.
Despite being around for 114 years, Coldwell Banker performance is outstanding as this tweet by the company shows.
Redfin joins our time of home search engines. A special feature of redfin.com is that you get to visit a house from the comfort of your house virtually. All this made possible by Redfin 3D technology. The success for Redfin has been massive from home sales to customers to saving the customer money.
Compass also sometimes known as Urban Compass is the largest independent brokerage firm in the States. Compass offers access to multiple properties spread across the US. A simple search connects the buyer to the property and you could be one of the 12,000+ realtors servings buyers across the country.
Formed in 1999, Zip Realty goes by the name Zap Labs today. Zap Labs is more of a real estate tech organization. Zaps Labs offers tech assistance to real estate professionals on behalf of Realogy property brands. Still, one can find a property on zipreality.com, just like on other home listing sites.
Hotpads joins our list of the best real estate search engines. Hotpads was the first property platform to have maps engrained on its site in 2005. Today, the company is under the #1 real estate group Zillow, after an agreement made between the two companies in 2012.
Raveis.com belongs to William Raveis Properties a reputable family-owned luxury property company. Raveis.com connects home buyers to over 4000 realtors across Raveis 70+ markets. Furthermore, raveis.com offers map details and schools data to prospective buyers.
Loopnet.com by LoopNet is a member of the CostarGroup known for marketing commercial real estate. Loopnet.com offers access to industrial estates, residential estates, and good business locations.Loopnet.com services 21 commercial marketplaces and boasts traffic of 1.3 billion website visitors a year. Such traffic can do wonders for your real estate agent ads right on your computer.
This is a more renter-oriented house listing platform. The website serves a first-time homeowner, an experienced owner, a military person, a pet owner, a budget cautious home, high-end or senior buyer,
Apartmentguide.com by RentPath is a rental property search engine. Accessible on Android, iPhone, and iPad applications, apartmentguide.com connect buyers and agents on its network. The site tracks its clients’ reviews as it aims to offer good customer service its Reputation Monitor tool.
Curbed is quite different from the sites we have talked about above from the fact that it belongs to Vox Media. Secondly, it is more content-focused with lots of news articles and house buying tips. The site covers issues about 12 cities across the US, besides allowing you to buy, sell, and even rent a property.
Corcoran.com of the Corcoran Group is one of the websites that offers you a virtual tour of your dream before you purchase it. Corcoran founder is Shark Tank investor Barbara Corcoran who started the company with a $1000 loan and seven sales agents.
Corcoran started in Manhattan is more focused on the US market, with its focus on New York, South Florida and the Hamptons(the East End of Long Island). On the site, you have access to 2000+ agents ready to serve wherever you are on these three markets.
Rentberry.com is more of a digital capability rental property search engines. What happens is that you can do simple things such as filling out personal info, plan for property visits, and electronically sign on renting agreements. Moreover, you can visit the house virtually using a VR 360 tour or facetime with the owner or landlord.
Livelively.com is another real estate website under RentPath LLC. Live Lively is one of the fastest property search engines. Why? The site functions on real-time data allowing buyers and sellers to get access to houses and clients on time.
Mynewplace.com is a huge and reputable rental apartment property search engine. The site owned by RealPage exposes the buyer to the most simplistic platform to find a house. All the buyer needs is to search the apartment by zip code or city name.
Apartments.com is under the CoStar Group Inc. and owns about nine real estate websites. The site comprises 400,000+ property photos collected by Apartments.com researchers. The site offers access to 1.1 million-plus property across the US. Moreover, it has useful tips for renters.
ForRent.com is another real estate search engine under the Costar Group of listing sites. The site lists three kinds of rentals, namely: pet-friendly, luxury, and two-bedroom rentals. More rental listings are available in other seven other Costar property websites namely:
Homefinder Property listing site has homes across the 50 states of the US. Homefinder.com makes the list of the top five websites streamlined for home searches by Housing Wire. If you are an off-market buyer, then you will find homefinder.com search capabilities interesting.
As the name suggests, propertyrecord.com gives in-depth information that not even the realtor or the owner gave out. How? You will find out things such as the value of that house before you buy it.
Movoto.com uses property information from the multiple listing service. The site serves 350,000+ visitors every day. Movoto real estate website then connects buyers to a real estate agent in the least time possible.
Opendoor is available in 21 cities in the US. Opendoor.com is a respected real estate information source. The company has so far served 70,000 customers.
Realtytrac.com property listing site focuses a lot on a foreclosed property. The site offers ample day on the foreclosed property to allow you to make the right decision on the auctioned property of interest.
The list of useful search engines for real estate goes on and on. This list will get you started on the right path. So, go out and get that client if you are a realtor or get an agent if you are a buyer.
Property Listing Websites and Search Engines: Pros and Cons
Whereas technology makes finding clients easy for you as a realtor or a broker, there are always downsides to using it. Therefore, before implementing estate marketing ideas, take some time to enlighten yourself about the advantages and disadvantages of adopting property listings. Here are some of them to get you started.
Advantages of Real Estate Listing Websites
- More client exposure
Listing websites employ the best real estate lead generation methods and receive multiple site visitors each month. The result is that it is easy to get someone to buy a property from you on the platforms that when doing it the old school way.
- No advertising costs
There are no charges whatsoever for advertising property. All you need to do is create a listing.
- Quality leads that attract buyers
Property listings sites do their due diligence thoroughly and know what their customers want. Therefore, they will create leads that only result in a buyer.
- Easy for customers to use
Sometimes the customer may be easy. Real estate search engines are always an easier and cost-effective option for most clients.
- More believable
A professionally designed website with lots of information from houses to reliable realtors is more trustworthy than a realtor with a file and a portfolio therein.
Now that you know the strengths of a real estate search engine, what follows are its weaknesses. Here are some of them.
Disadvantages of Property Listings
- Listings and third party sites sync at different rates
Data on a listing site may take time to update on a third party site. The result is that customers and a realtor could get confused by the separate sets of data and avoid purchasing it.
This inconsistent data could also affect the reputation of the real estate affecting chances of you getting any clients.
- Competition from other agents
Sites like Zillow have lots of listings. Therefore, you are not the only broker or realtor using the site. IF you’re selling something on the site, chances are you have to put more effort and have more than one advertising location.
- Spending more on adverts
To create more sales, you need to spend on marketing your product. Getting more eyes on your product offers the best chance for you to sell. Above we talked about having to advertise through more avenues. Methods such as direct mail marketing real estate may come at a cost. Note that you may need to spend on a good sales copywriter for better sales copies.
You may find good real estate listing websites above, but it takes some effort to achieve good results. The question is, how do you create good listings. Well, here are some steps to take.
Creating Property Website Listings for Better Results
Note that impression is critical when pushing for sales on a property listing site. Good real estate ads examples have two things: good images and the listing optimized for real estate search engines.
A good property listing is like a sales letter. A good sales writing approach to use for a property listing is the AIDA method.
A good property listing writing should be able to do four things, namely:
- Creates attention of the target buyer,
- Creates interest with the caption,
- Develops a desire,
- Creates an urgency to take action
So, how do you go about this? Let’s focus on that below.
1. Use Attractive Images
A study by HubSpot shows that images are the 3rd most preferred (41%) form of brand content by consumers after videos and emails and newsletters.
A good image makes the buyer want to tour a property. Therefore, you need a good photographer with the right equipment( camera and editing tools) for quality and professional images. Also, you could do videos if the site you use applies Virtual Reality technology(3D), allowing customer interacted with the property at the comfort of their screen.
2. Optimize Product Descriptions for Property Search Engines
Your real estate advertising ideas need to generate a lead. Once the image captures the attention of the target home buyer, what follows is creating a sense of urgency that results in the customer buying the property. Several product descriptions principles can help achieve that as below:
- Know who you are selling to: Ask yourself who can afford the house. Focus on how they got to your listing, their interests, and how the customer would describe the home to a friend or family.
- Talk of the benefits: Features are a blunt way of talking about the house. Make the buyer feel the benefits in the features of the house. Ask yourself whether the buyer will like the parking, the fireplace, the garden, the study room, name them.
- Appeal to the emotions of the buyer: There needs to be an emotional connection of the buyer with the property. Therefore, focus on the benefits of the house that will excite the client.
- Mind your language and tone: be conversation in your writing. The first step is to ditch the first-person voice and use the second person. The best choice is using “you” in place of “I.” This way, you are talking to the target as you would a friend.
- Use some power words: These words trigger an emotional reaction in the buyer. The words will be similar to impeccable, outstanding, resilient, original, among others that speak to the heart of the customer. You could fit these words next to the features of the house.
- Make the description easy to scan through: First, limit your words between 150 and 250 words. Then, use headings and bulleted points to break down the description.
Finally, now you have the perfect product listing on your real estate listing websites. You may get some clients reaching out. Some may promise to get back to you. As a realtor or broker, your work does not end here. You need to followup on the client. Note that your success depends on how fast you generate leads and your presence to followup on clients until they give in.
Important Tip: Always time follow-ups wisely to avoid being irritating.
My favorite followup method is the 3-7-7 followup rule. ( Followup after three days, then do the second followup in a week and the last one in a week).
Note: Followup frequency depends on the interaction you had with the client previously. If they say no, then move on to another one.
- 25+ Best Real Estate Listing Websites and Search Engines - July 2, 2020